* Podcast ratings for U.S.
Posted on July 21st, 2006 by Chris Car. Filed under Entertainment, Podcast.
I found this PDF on Buzzmachine today. It is about the economics of podcasting in the U.S.
* 6 percent of U.S. adults — 9 million people — have downloaded podcasts in the last 30 days. The same number call themselves regular podcast listeners.
* More than 75 percent of them are male.
* 38 percent of active podcast listeners told Nielsen that they are listening to radio less often.
* The most successful podcasts, Nielsen says, are get two million downloads a month. (I’m curious to hear the stats for Diggnation and other big ones.)
* 60 percent said they always fast-forward past commercials.
* 72 percent of regular downloaders get one to three podcasts a week; heavy users — 10 percent of them — take eight or more.
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